This brand experience draws inspiration from the timeless elegance of classic American luxury—

where heritage, warmth, and refinement meets meaningful impact. Rooted in the spirit of the Longhorn community, this campaign reimagines the holiday season as not only a time of celebration, but a moment to give back with intention.

Spruce

Dark Spruce-like green depicts holiday luxury.

Pine

Christmas trees and your favorite Holiday candle.

Burnt Ochre

Burnt Orange Christmas - Hook Em’ Horns!

Midnight

Midnight tone that portrays still night.

Denim

Denim color that represent the Texas Tuxedo.

Cranberry

Cranberry colored - perfect for holiday sales.

Firewood

Firewood brown to represent the cozy fireplace on Xmas Morning.

Flurries

A soft tone symbolizing fluffy, glittery snow.

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